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Planters: Mr Peanut is Always There in Crunch Time by VaynerMedia

Client: Planters
Date: Jan 2019
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In the Planters Super Bowl ad, Mr Peanut takes fans on a wild ride in the Planters Nutmobile, stopping at nothing to save Alex Rodriguez from snacking on boring, disappointing kale chips. He is seen speeding through a crowded urban street to the tune of Motley Crue’s Kickstart My Heart, careening around a corner before jumping the legume-shaped vehicle over a construction site in slo-mo as the music changes to Ave Maria.

Kick back to real speed and he whizzes by a bench, where Sheen looks up and says, “And people think I’m nuts…” At the last second, he screeches to a stop and runs into a house where Rodriguez is just about to munch on kale chips. Mr Peanut saves the day by throwing crunchy Planters Deluxe Mixed Nuts in front of him, proving that he always has his fans’ backs in ‘crunch time’.

The 30-second spot will run in the second quarter of the Super Bowl.

Credits

AGENCY

VaynerMedia

Steve Babcock

Chief Creative Officer

Nick Miaritis

Senior Vice President

Aaron Kovan

Chief Production Officer

Mike Pierantozzi

Group Creative Director

Mimia Johnson

Creative Director

Mike Danko

Associate Creative Director

Laura Manrique

Copywriter

Kai Kazuto

Art Director

Paul Rubin

Producer

Jaymie Lipman

Director, Rights and Talent

David Cortes

Vice President, Integrated Strategy

David Argov

Account Supervisor

Rachel Arther

Senior Account Executive

Kraft Heinz

Eduardo Luz

Global Brand Officer, Chief Marketing Officer US

Adam Butler

President, Beverages, Snacks and Desserts

Vikramjeet Singh

Head of Brand Build Marketing, Beverages, Snacks and Desserts

Luke Cole

Marketing Director, Snacks and Desserts

Samantha Hess

Brand Manager, Planters

Maya McDonald

Social Media Manager

Molle Klein

Experiential Marketing Manager

Lynne Galia

Director of Corporate Affairs

PRODUCTION COMPANY

VaynerProductions

Timothy Kendall

Director / Redacted Content

Dave Bernstein

Producer / Redacted Content

Yvonne Ortiz

Production Supervisor / Redacted Content

Laura Sorrentino

Executive Post Producer

Dan Veet

Post Producer

Kevin Zimmerman

Lead Editor

Dave Conte

Editor

Haley Insley

Assistant Editor

Alexander Smith

VFX Supervisor

Alex Decaneas

VFX Producer

Sydney Daugherty

CG Supervisor

Paulo Dias

Lead Compositor

Adrienne Deluca

Compositor

Gerard Andal

Compositor

Kyle Andal

Compositor

Kat Li

Pipeline Manager

Lee Wolland

Character Rigger

Jonathan Muller

Animator

Michael Sime

Animator

Anderson Ko

Animator

Angel Negron

Dynamics

Ali Jamali

CG Lighting

Christine Kim

CG Lighting

Jamil Primas

CG Lighting

Piotr Glabinski

CG Modeling

Chin Lee

CG Modeling

Cat Shen

Texturing

TNG Visual Effects

Photogrammetry

SCANable

Photogrammetry

TraceVFX

Rotoscoping & Tracking

VFX

Method Studios

Final Mix

Sonic Union - Steve Rosen

Sound Design

HenryBoy - Bill Chesley & Kate Gibson

Song

Motley Crue Kick Start My Heart

Music Production

JSM

eBay: Puzzle by McCann

Added 27 October 2020
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