Planters: Mr Peanut is Always There in Crunch Time by VaynerMedia
- Location:
In the Planters Super Bowl ad, Mr Peanut takes fans on a wild ride in the Planters Nutmobile, stopping at nothing to save Alex Rodriguez from snacking on boring, disappointing kale chips. He is seen speeding through a crowded urban street to the tune of Motley Crue’s Kickstart My Heart, careening around a corner before jumping the legume-shaped vehicle over a construction site in slo-mo as the music changes to Ave Maria.
Kick back to real speed and he whizzes by a bench, where Sheen looks up and says, “And people think I’m nuts…” At the last second, he screeches to a stop and runs into a house where Rodriguez is just about to munch on kale chips. Mr Peanut saves the day by throwing crunchy Planters Deluxe Mixed Nuts in front of him, proving that he always has his fans’ backs in ‘crunch time’.
The 30-second spot will run in the second quarter of the Super Bowl.
Credits
AGENCY
VaynerMedia
Steve Babcock
Chief Creative Officer
Nick Miaritis
Senior Vice President
Aaron Kovan
Chief Production Officer
Mike Pierantozzi
Group Creative Director
Mimia Johnson
Creative Director
Mike Danko
Associate Creative Director
Laura Manrique
Copywriter
Kai Kazuto
Art Director
Paul Rubin
Producer
Jaymie Lipman
Director, Rights and Talent
David Cortes
Vice President, Integrated Strategy
David Argov
Account Supervisor
Rachel Arther
Senior Account Executive
Kraft Heinz
Eduardo Luz
Global Brand Officer, Chief Marketing Officer US
Adam Butler
President, Beverages, Snacks and Desserts
Vikramjeet Singh
Head of Brand Build Marketing, Beverages, Snacks and Desserts
Luke Cole
Marketing Director, Snacks and Desserts
Samantha Hess
Brand Manager, Planters
Maya McDonald
Social Media Manager
Molle Klein
Experiential Marketing Manager
Lynne Galia
Director of Corporate Affairs
PRODUCTION COMPANY
VaynerProductions
Timothy Kendall
Director / Redacted Content
Dave Bernstein
Producer / Redacted Content
Yvonne Ortiz
Production Supervisor / Redacted Content
Laura Sorrentino
Executive Post Producer
Dan Veet
Post Producer
Kevin Zimmerman
Lead Editor
Dave Conte
Editor
Haley Insley
Assistant Editor
Alexander Smith
VFX Supervisor
Alex Decaneas
VFX Producer
Sydney Daugherty
CG Supervisor
Paulo Dias
Lead Compositor
Adrienne Deluca
Compositor
Gerard Andal
Compositor
Kyle Andal
Compositor
Kat Li
Pipeline Manager
Lee Wolland
Character Rigger
Jonathan Muller
Animator
Michael Sime
Animator
Anderson Ko
Animator
Angel Negron
Dynamics
Ali Jamali
CG Lighting
Christine Kim
CG Lighting
Jamil Primas
CG Lighting
Piotr Glabinski
CG Modeling
Chin Lee
CG Modeling
Cat Shen
Texturing
TNG Visual Effects
Photogrammetry
SCANable
Photogrammetry
TraceVFX
Rotoscoping & Tracking
VFX
Method Studios
Final Mix
Sonic Union - Steve Rosen
Sound Design
HenryBoy - Bill Chesley & Kate Gibson
Song
Motley Crue Kick Start My Heart
Music Production
JSM