#MindTheGenGap by VaynerMedia

Date: Jan 2020
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Rather than casting traditional actors to launch #MindTheGenGap during CNY, VaynerMedia created The CNY Connect. This film stars local Singaporean Food King host and producer, Aiken Chia of Night Owl Cinematics, and Mummy Soh, the young-at-heart 76-year-old chef who hosts Peranakan cooking classes in her home, One Kind House.

Their authentic perspectives bridge their age gap of 46 years as Aiken attempts to cook Chap Chye over a traditional charcoal stove and Mummy Soh learns how to take her best flat lay.


Agency: VaynerMedia

Brand: Prudential Singapore

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