Budweiser: #CallYourMom by VaynerMedia
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Budweiser has always championed iconic moments in American culture. So this Mother’s Day, we’re honoring the legends behind the legends, moms. The company knows the role mothers play in the careers of some of MLB’s greatest athletes and want to inspire the nation with a glimpse behind the curtain of that heartfelt call between an MLB legend and his mother.
With the help of some of the MLB’s biggest stars, Budweiser is inspiring America to #CallYourMom with four new videos that will air on Mother’s Day. Budweiser’s new videos feature Matt Carpenter of the St. Louis Cardinals, Willson Contreras of the Chicago Cubs, Khris Davis of the Oakland Athletics, and Luis Severino of the New York Yankees calling their moms after a career-defining moment.
As an official sponsor of the MLB, Budweiser has purchased a full commercial break during a nationally televised game to remind fans to #CallYourMom. The 90-second TV spot will include New York Yankees player Luis Severino’s 30-second video and a 60-second ticker that reminds fans to #CallYourMom during the break.
Credits
Client: Budweiser
Group Vice President, Core & Value: Ricardo Marques Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski Director, Budweiser Sports: Matt Davis
Director, Marketing Communications: Jenna Knoll Senior Brand Manager, Digital: Marni Hamberg Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Agency: VaynerMedia, New York Chief Creative Officer: Steve Babcock Group Creative Director: Adam Lock Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron Creative: Jamie Umpherson
Creative: Marie Richer Creative: Sam Weber Creative: Rob Carducci EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta Account Director: Alex Slavin
Account Executive: Donald Spampinato Project Manager: Katherine Penland Agency Producer: Chloe Heller Business Affairs: Jaymie Lipman
Production: VaynerProducitons
Post Team
Chief Production Officer: Aaron Kovan Executive Post Producer: Laura Sorrentino Senior Post Producer: Dan Veet
Editor: Jake Zimet
Assistant Editor: Ananda Ferrari Ossanai VFX Supervisor: Alexander Smith
CG Lead: Sydney Daugherty CG Generalist: Cat Shen Dugout Phone Team
DP: Andrew Zeiter
Production Manager: Michael Moates Production Coordinator: Stephen Magnani Gaffer: Adam Kolodny
Audio Mix: Mr. Bronx
Audio Engineer: Eric Hoffman
Color: Color Collective
Colorist: Mike Howell
