Budweiser, long a masculine brand, is reimagining some of its historically sexist ads, as the brand announces its membership with #SeeHer, a movement to improve the positive portrayal of women in advertising.
Bringing the partnership to life, Budweiser and #SeeHer remade three of the brand’s ads from the 1950s and 1960s, showcasing the women portrayed in the original ads with more balanced and empowered roles. Each ad speaks to a theme – independence, equality and fulfillment – and was created in collaboration with #SeeHer and three prominent women illustrators, Heather Landis, Nicole Evans and Dena Cooper.
In addition to being featured on Budweiser’s social channels, the ads will appear in issues of The New York Times, Chicago Tribune and The LA Times.
This campaign officially kicks off Budweiser’s membership with #SeeHer and they will continue working together to help better inform and evaluate Budweiser’s creative before it is released to the world.
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Archives Director: Tracy Lauer
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Associate Creative Director: Jes Vallee
Senior Copywriter: Chelsea Furlong
Art Director: Casey Burke
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Chief Production Officer: Aaron Kovan
Agency Executive Producer: Cassandra Reuter
Art & Illustration
Illustrator “This Calls For A Budweiser“: Heather Landis
Illustrator “Where There’s Life… There’s Bud“: Nicole Evans
Illustrator “She Found She Had It All“: Dena Cooper