Budweiser: Ads from 50s & 60s reimagined by VaynerMedia

Client: Budweiser
Date: Mar 2019
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Budweiser, long a masculine brand, is reimagining some of its historically sexist ads, as the brand announces its membership with #SeeHer, a movement to improve the positive portrayal of women in advertising.

Bringing the partnership to life, Budweiser and #SeeHer remade three of the brand’s ads from the 1950s and 1960s, showcasing the women portrayed in the original ads with more balanced and empowered roles. Each ad speaks to a theme – independence, equality and fulfillment – and was created in collaboration with #SeeHer and three prominent women illustrators, Heather Landis, Nicole Evans and Dena Cooper.

In addition to being featured on Budweiser’s social channels, the ads will appear in issues of The New York Times, Chicago Tribune and The LA Times.

This campaign officially kicks off Budweiser’s membership with #SeeHer and they will continue working together to help better inform and evaluate Budweiser’s creative before it is released to the world.

Credits

Client: Budweiser

Group Vice President, Core & Value: Ricardo Marques

Vice President, Marketing: Monica Rustgi

Senior Brand Director: Madison Pietrowski

Senior Brand Manager, Digital: Marni Hamberg

Brand Manager: Hayley Kahn

Senior Media Manager: Erica Biancalana

Archives Director: Tracy Lauer

Agency: VaynerMedia

Chief Creative Officer: Steve Babcock

Group Creative Director: Adam Lock

Creative Director: Todd Bradley

Associate Creative Director: Harrison Barron

Associate Creative Director: Jes Vallee

Senior Copywriter: Chelsea Furlong

Art Director: Casey Burke

EVP: Nick Miaritis

VP, Group Account Director: Joe Leotta

Account Director: Alex Slavin

Account Executive: Donald Spampinato

Project Manager: Katherine Penland

Chief Production Officer: Aaron Kovan

Agency Executive Producer: Cassandra Reuter

Art & Illustration

Illustrator “This Calls For A Budweiser“: Heather Landis

Illustrator “Where There’s Life… There’s Bud“: Nicole Evans

Illustrator “She Found She Had It All“: Dena Cooper

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