Target: Graffiti mural by Vault49

Design agency Vault49 created a colorful graffiti mural within the latest Target store to open in New York, created and hand painted to celebrate the East Village community and its rich history. Target asked Vault49 to design and install the graffiti-inspired mural as a gift to its new neighborhood because of the agency’s reputation as a home for some of the world’s most exciting and groundbreaking artists within their own right and the team was delighted to demonstrate its passion for art and craft by visiting the East Village store to create the mural on site.

The wall piece, which is 35 feet wide and ten feet tall, features bold and bright illustrations of roses, records and signs which document the area’s transformation into a center for counter culture, punk rock, art and the Nuyorican literary movement, while pierogi, a type of Eastern European dumpling, fly off the mural, reflecting the East Village’s history as a Russian and Ukrainian neighborhood. Alphabet City and the letters ABCD in the corners of the painting refer to an area in Manhattan that boasts the only roads on the island with single letter names. The team at Vault49 researched the area’s history to inspire the mural, which pops with Target’s brand colors of red, white and grey, with teal as an accent.