The Drum Awards for Marketing - Entry Deadline

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Client: Vans
Date: May 2019
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Vans is launching their latest brand campaign - 'Waffleheads' - a series of collectors, customizers and creatives that have truly turned Vansinto a canvas for creative expression. The campaign features the voices, passions and collections from a unique subculture created by Vans fans from around the world.

Vans 'Off The Wall' ethos inspires and enables creative expression through action sports, art, music and street culture, so the brand is encouraging consumers to participate in 'Meet the Waffleheads' activations around the world, featuring panel discussions and artifacts from the creative cultures that thrive around Vans communities everywhere.

'Waffleheads' pays tribute to stories that convey Vans’ rich history of creativity highlighting individuals whose collections and creative philosophies have authentically defined Vans as a literal canvas to their expression. Cruz, Charlene Holy Bear, Henry Davies, Hyun Ye, Jayass, Panda Mei and Penelope Gazin, have carved their own space in sneaker culture through distinctive journeys of collecting, customizing and creating founded on Vans’ iconic sneaker design.

Beginning May 31, fans can submit images through Vans Family of their own collections or customized Vans to enter for their chance to win a trip with Vans to attend a 'Meet the Waffleheads' event and showcase their own personal defining collections alongside Waffleheads ambassadors.