Client: Vans
Date: Apr 2018
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Vans presents 'Vision Walk', the next chapter from its global brand campaign, This Is Off The Wall. The campaign explores what 'Off The Wall' means through a series of digital narratives and global events that bolster the various art forms Vans has supported since its inception. 'Vision Walk' examines the art of photography and inspires everyone to find their own perspective.

'Vision Walk' follows photographer/director Olivia Bee as she leads a group through Los Angeles to capture moments and memories using film and digital photography. Intrigued by the beauty of everyday life and memories, Bee thinks of photography as a unique opportunity to explore the world and develop one’s artistic point of view since what you see is not what everybody else might see. “Anyone can be creative and everyone has a unique point of view,” Bee explained. “Sharing that point of view with others is what makes the world a better place.”

“Vision Walk” inspires others to discover the world around them while embarking on their own creative self discovery through photography. As a testament to its commitment to enabling creative expression, Vans will host its own vision walks in cities around the world, taking individuals on a journey within their own city and helping them find their own perspective. From novice photo-takers to industry experts, Vans welcomes everyone to these experiential workshops and encourages all to share their point of view with one another to showcase the unique perspectives that come from the energy of collaboration. Visit vans.com/visionwalk to learn more.

Credits

Jamie Reilly, Vans vice president of global creative