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Vans: Made For the Makers

Client: Vans
Date: Sep 2020
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Vans and BJ Betts have joined forces for the first-time to deliver a new range of 'Made for the Makers' product. The legendary American tattoo artist and graphic designer combined his distinct aesthetic with three classic silhouettes from the California footwear label to create an assortment of functional, military-inspired styles.

Tapping into the ornate designs that he’s become known for, Betts worked with Vans to update a trio of Classics—the Old Skool, Authentic and Slip-On, featuring original camouflage patterns in muted military-inspired colors. Each of the styles feature mixed suede and canvas uppers in liquid and dirt repellant Vansguard® coating with camouflage UltraCush sockliners and Vans’ “Made for the Makers” benefits including slip-resistant, vulcanized lugged outsoles, maximizing comfort without sacrificing personal style.

Betts’ rendition features the addition of pull tabs at the heel, with digits representing his birth year (’71), alongside the original Vans style numbers.