Vans: Checkerboard Day

Client: Vans
Date: Nov 2019
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Vans Checkerboard Day is an annual event that will champion and inspire creative expression globally and provide fans the opportunity to participate in creative activations, experience why creativity matters, and give back to organizations that support creative expression.

On 21 November, Vans will donate $1m of global sales made through the brand's owned retail locations and Vans.com to Imagination.org, powered by Two Bit Circus Foundation. Leading up to 21 November, fans will have the opportunity to participate in global Checkerboard Day activations, events, and brand touch-points to connect local communities through unique and personal experiences and participate in Vans' brand mission.

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