The Drum Awards for Marketing - Entry Deadline

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Client: Vanish
Date: Apr 2023
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Garment care brand Vanish has unveiled its Channel 4 Diversity in Advertising Award campaign titled ‘Me, My Autism and I’. The ad campaign is based on the findings that autistic girls are three times less likely to receive a diagnosis than boys and the process can take up to two years longer.

Created by Havas London, the short takes viewers through a day in the life of a 15-year-old autistic girl named Ash. We witness how she navigates her home and family life wearing her favorite black hoodie. The ad portrays an authentic representation of autistic traits such as stimming and shutdowns, but coincides with Ash’s creative talent, intellect, humor and warmth.

The film was shot by Tom Hooper, who is known for films like The King’s Speech and The Danish Girl.