Continental Tyres: Continental Tyres by VANDAL & Flint

Date: Aug 2017
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Vandal partnered with production company Flint to produce a new 60" Continental Tyres commercial for the Chinese market.

Commissioned by Pico Plus Shanghai and directed by Flint’s Andreas Smetana, the concept uses a combination of live action and comic book style animation. The animation style, inspired by the work of Michel Vaillant, brings to life how a driver's imagination on his daily commute turns into an energetic race to the chequered flag.

Says Vandal Creative Director, Emile Rademeyer: “Our artists excel at challenges. Combining handcrafted comic book illustration and animation with live action resulted in a unique look that our client was extremely happy with.”

Vandal's in-house Sound Designer Nigel Crowley adds: "I wanted to create a soundtrack that contrasted the mundane real world sounds of footsteps, dog barks and car doors with fantastical sounds of jet engines, rockets and whooshes to compliment the comic-book treatment."

Credits

FLINT:

Director : Andreas Smetana

Producer : Tim Berriman

VANDAL:

VFX Producer : Steve Dunn

Creative Director : Emile Rademeyer

Sound Designer : Nigel Crowley

Editor: Sam Bright

Colourist: Tom Meares

Design : Fiona Lu, Melissa Mai, Ling Siu, Julie Ly

Animation : Robert Dinnerville, Jeremy Mansford

PICO PLUS SHANGHAI:

Creative Director : Michael Kaltenhouser

Account Management : Mirabelle NG, Scott MIAO

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