Vandal partnered with production company Flint to produce a new 60" Continental Tyres commercial for the Chinese market.
Commissioned by Pico Plus Shanghai and directed by Flint’s Andreas Smetana, the concept uses a combination of live action and comic book style animation. The animation style, inspired by the work of Michel Vaillant, brings to life how a driver's imagination on his daily commute turns into an energetic race to the chequered flag.
Says Vandal Creative Director, Emile Rademeyer: “Our artists excel at challenges. Combining handcrafted comic book illustration and animation with live action resulted in a unique look that our client was extremely happy with.”
Vandal's in-house Sound Designer Nigel Crowley adds: "I wanted to create a soundtrack that contrasted the mundane real world sounds of footsteps, dog barks and car doors with fantastical sounds of jet engines, rockets and whooshes to compliment the comic-book treatment."
Director : Andreas Smetana
Producer : Tim Berriman
VFX Producer : Steve Dunn
Creative Director : Emile Rademeyer
Sound Designer : Nigel Crowley
Editor: Sam Bright
Colourist: Tom Meares
Design : Fiona Lu, Melissa Mai, Ling Siu, Julie Ly
Animation : Robert Dinnerville, Jeremy Mansford
PICO PLUS SHANGHAI:
Creative Director : Michael Kaltenhouser
Account Management : Mirabelle NG, Scott MIAO