The Drum Awards for Marketing - Extended Deadline

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Volvo has released two films under the banner of its current brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship.

‘Nemo’s Garden’, focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater.

The second film, entitled ‘Music of the Mind’, follows young violinist Rosie, who is left without the ability to play her instrument after an accident leaves her almost entirely paralysed. We see technology developed by Professor Eduardo Miranda allow a computer to read her brain patterns that are stimulated when she composes music, hence reopening the doors to orchestral life for Rosie.

Credits

Head of Marketing: Georgina Williams

Campaign Manager: Terissa Wingfield

Creative Agency: Valenstein & Fatt

Joint Chief Creative Officers: Vicki Maguire & Caroline Pay

Creative Director: Andy Lockley

Strategic Design Director: Wiktor Skoog

Managing Partner: Cristyn Bevan

Business Director: Tim Rogowski

Account Director: Alex Nixon

Account Manager: Dominic Kolodziejski

Agency Producers: Amy Cracknell & Marcus Ely

Assistant Producer: Georgia Tomi

Prod Company: PULSE

Director: D.A.R.Y.L

Exec Producer: Neil Andrews

Editor: Billy Mead & Amanda Jenkins at Ten Three

Additional editing: Matt Newman, Crispin Deverill & Luke Whiting at Hogarth

Sound Design: Zak Kurtha

Composer: Daniel Hart & Tom Player at Wake The Town

Post Production: GPS

Post Producer: Annika Gustavsson

Online: Esta Burgland

MPC Post Producer: Amy Richardson

Colourist: Mattieu Toullet