The Drum Awards for Marketing - Extended Deadline

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Valenstein & Fatt has created the first TV campaign for Moneybox, an app that aims to help a generation invest for their future, starting with their spare change. The 'High Five!' ad challenges traditional ideas about money by showing that investing can be just as easy and fun as spending it.

The ad takes the concept to the extreme, with the help of a man who is so excited about investing that he high fives the contactless reader in between every purchase at the local greengrocer. The customer enthusiastically calls out the name of every item he’s buying: 'Pineapple! Banana! Satsuma! Kumquat! Strawberry!'

Moneybox makes investing part of everyday life by helping customers to set aside the spare change from their purchases and invest it into companies like Netflix, Unilever and Disney via tracker funds. The ad, which is aimed at affluent 20-30-somethings, is the first piece of creative developed by Valenstein & Fatt, a creative studio focused on working in new ways with start-up, scale-up brands and production partners supported by Grey London. It was produced by Royle Productions.

Media for the campaign is being handled by Bountiful Cow. The work breaks on Monday 17 September on TV, VOD and tube car panels on the London Underground.

Moneybox launched in August 2016, and since then has built up a community of over 100,000 investors.

Credits

Project name: Moneybox 2018

Client (name, position) :

Charlie Mortimer – Co-Founder

Charlotte Oates – Head of Marketing

Creative Director:

Henrik Ridderheim

Jonathan Marlow

Copywriter:

Henrik Ridderheim

Jonathan Marlow

Art director:

Henrik Ridderheim

Jonathan Marlow

Production Company: Royle Productions

Producers:

Sarah Marcon

Jane Bessey

Agnes Szyperek

Directors:

Henrik Ridderheim

Jonathan Marlow

DOP: Olivier Cariou

Media agency: Bountiful Cow

Editing, Sound & Post-production: Gramercy Park Studios

Editor (GPS): Daniel Petiafo

Executive Producer (GPS): Annika Gustavsson