advert-body-2 by Valenstein and Fatt (formerly known as Grey London)
- Location:
Valenstein & Fatt has created the first TV campaign for Moneybox, an app that aims to help a generation invest for their future, starting with their spare change. The 'High Five!' ad challenges traditional ideas about money by showing that investing can be just as easy and fun as spending it.
The ad takes the concept to the extreme, with the help of a man who is so excited about investing that he high fives the contactless reader in between every purchase at the local greengrocer. The customer enthusiastically calls out the name of every item he’s buying: 'Pineapple! Banana! Satsuma! Kumquat! Strawberry!'
Moneybox makes investing part of everyday life by helping customers to set aside the spare change from their purchases and invest it into companies like Netflix, Unilever and Disney via tracker funds. The ad, which is aimed at affluent 20-30-somethings, is the first piece of creative developed by Valenstein & Fatt, a creative studio focused on working in new ways with start-up, scale-up brands and production partners supported by Grey London. It was produced by Royle Productions.
Media for the campaign is being handled by Bountiful Cow. The work breaks on Monday 17 September on TV, VOD and tube car panels on the London Underground.
Moneybox launched in August 2016, and since then has built up a community of over 100,000 investors.
Credits
Project name: Moneybox 2018
Client (name, position) :
Charlie Mortimer – Co-Founder
Charlotte Oates – Head of Marketing
Creative Director:
Henrik Ridderheim
Jonathan Marlow
Copywriter:
Henrik Ridderheim
Jonathan Marlow
Art director:
Henrik Ridderheim
Jonathan Marlow
Production Company: Royle Productions
Producers:
Sarah Marcon
Jane Bessey
Agnes Szyperek
Directors:
Henrik Ridderheim
Jonathan Marlow
DOP: Olivier Cariou
Media agency: Bountiful Cow
Editing, Sound & Post-production: Gramercy Park Studios
Editor (GPS): Daniel Petiafo
Executive Producer (GPS): Annika Gustavsson