The Drum Awards for Marketing - Extended Entry Deadline

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Client: USAA
Date: May 2019
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The USAA Poppy Wall of Honor – an exhibit honoring the 645,000+ service members who gave their lives in service to our country – will return to the National Mall this coming Memorial Day weekend and will include a special tribute video to the 75th anniversary of D-Day.

The USAA Poppy Wall of Honor will be located on the southwest side of the Reflecting Pool – between the Lincoln Memorial and the Korean War Memorial; the Reflecting Pool due north and the WWII Memorial to the East – and is open for visitors from Friday, May 24 through Sunday, May 26.

This year the USAA Poppy Wall of Honor includes a new significant addition, explicitly honoring the 75th anniversary of D-Day. A short video featuring paratroopers from the 82nd Airborne Division, who participated in one of the most pivotal and courageous days in the history of our nation and modern world is a moving segment not to be missed.

People can join from afar by dedicating a digital poppy at