Burger King: Upside Down Whopper by David Miami

Date: Jun 2019
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Ahead of Stranger Things' anticipated return to Netflix,Burger King is adding to the list of brands tapping into the hype, with the release of a promotional ‘Upside Down Whopper.’

As one of Netflix’ most marketable original shows, it’s no surprise that brands are beginning to announce brand partnerships ahead of the release of season 3 on 15 July.

A co-promotion with Coca-Cola and Netflix, Burger King is reaping the seeds of Stranger Thing's popularity, with a nod to the upside parallel dimension that exists in the retro sci-fi series.

The ‘Upside Down Whopper’ contains all the same ingredients as an ordinary burger – only it arrives bottom-up.

Burger King’s decision to offer the limited-edition burger in 11 locations is another reference to the eerie Netflix show. Eleven is the show’s protagonist; a kidnapped kid who doesn’t get the best start in life, given she grows up as an experiment in a laboratory.

On sale from 21 June, the burger will only be available in the US. The 11 restaurants will also sell limited-edition Stranger Things gear, including T-shirts, ketchup packets, crowns and pins.

Credits

Client: Burger King

President, Burger King North America: Chris Finazzo

Head of Marketing, North America: Renato Rossi

Global Chief Marketing Officer: Fernando Machado

Head of Global Marketing: Marcelo Pascoa

Lead Marketing Communications: Diego Suarez

Director, Marketing Communications: Nicole Alevizos

Manager, Advertising: Liza Keller

Social Media Digital Marketing, North America: Flavia Guetter

Sr. Brand Manager, Global Marketing: Rogelio Magana

David the Agency (Miami)

Managing Director, Global COO: Paulo Fogaça

Executive Group Creative Director: Tony Kalathara

Group Creative Director: Danny Alvarez

Group Creative Director: Jason Wolske

Senior Art Director: Aaron Willard

Senior Copywriter: Jaime Villalva

Art Director: Curtis Caja

Copywriter: Dan Flora

Director of Creative Services: Rhonda Mitchell

Creative Coordinator: Cristina Cornejo Ayala

Creative Resource Coordinator: Luisa Candido

Head of Global Production: Veronica Beach

Executive Producer: Carlos Torres

Producer: Ricardo Ceballos

Associate Producer: Brenda Osorno

Production Coordinator: Tomas Diego Sr.

Business Affairs Manager: Barbara Karalis

Business Affairs Manager: Elizabeth Torriente

Director of Strategy: Jon Carlaw

Senior Brand Planner: Stephanie Salvador Jr.

Planner: Anastasia Lara

Head of Account Management: Carmen Rodriguez

Group Account Director: Stefane Rosa

Account Supervisor: Jenny Gobel

Account Supervisor: Katie Heinerikson

Assistant Account Executive: Nneoma Chukwueke

MullenLowe US

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

SVP, Creative Director: Enrique Camacho

SVP, Creative Director: Jon Ruby

SVP, Creative Director, Digital and Social: Dustin Johnson

Associate Creative Director: Cody Dummer

Art Director: Britney Drotleff

Copywriter: Vanessa deBeaumont

SVP Executive Director of Integrated Production: Lisa Setten

SVP, Head of Integrated Production: Zeke Bowman

Director of Print Production: Aidan Finnan

Content Producers: Kate Kesselring, Kati Mennett

Animators: Andrew Lee, Jorge Noujaim, Ryan Dight

Editor: Adam DePalma

Senior Production Artist: Nat Novak

VP, Group Strategy Director: Mike Cassell

Social Content Writer: Arielle Mulgrew

Sr. Social Media Strategist: Jimmy George

Sr. Business Affairs Manager: Amy Keddy

Sr. Project Manager: Kelly Benson

Assistant Project Manager: Megan Ocampo

VP Account Director: Kerry McKibbin

Account Supervisor: Alison Whisenant

Sr. Account Executive: Caroline Bailey

Account Executive: Leila Chee

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