#UnstuffedBears
- Location:
This Christmas season, one in five children may go hungry worldwide. Dole Packaged Foods Europe is taking action with the launch of its #UnstuffedBears campaign to help raise awareness and funds to feed UK families in need.
Dole acts on global promise to make nutritious food accessible to 1 billion people by 2025. Unstuffed Bear's global social film campaign will raise awareness and funds to help feed the 1 In 5 children that may go hungry over the Christmas season, with monetary donations benefiting UK families via Save the Children
Dole will also donate Dole Fruit in Juice, Dole Jelly and Dole Fruit in Jelly to charities FareShare UK and St. Mungo’s.
Brought to life by London-based agency St. Luke’s, the impactful “#UnstuffedBears” campaign features happy, fully-fed, plush teddy bears, the scene ends with a noticeably thin teddy bear - his tummy is visibly less full - sitting forlornly on the stairs. A gentle reminder of the one in five children lacking the nutrition and food they need to thrive.
Credits
Advertiser: Dole Packaged Foods
Brand: Dole
Campaign title: #UnstuffedBears
Creative Agency: St. Luke’s
Executive Creative Director: Richard Denney
Creatives: Howard Green, Darren O’Beirne, Philip Meyler, Darren Keff
Agency Producers: Andrew Thorne, Roy Hyndman
Managing Director: Ed Palmer
Chief Strategy Officer: Dan Hulse
Account Director: Rob Evans
Agency Planner: Tara Ellis
Production Agency: Tag Collective Arts
Business Director: Tom Bird
Media: Spark Foundry (UK, New Zealand, Singapore, Japan)
High, Wide & Handsome (USA)
Film Director: Amy Becker Burnett
Producer: James McLaughlin
Director of Photography: Joe Douglas
Editor: Pete Hills
Post Producers: Andy Salem, Nick Foote
Colourist: Jonny Tully
Sound Engineer: Scott Little
Music: Bird Brain
Music Producer: Jake Buckley
Composer: Frederico Solazzo
Website
Senior Project Manager: Ridhi Amin
Digital Director: Sena Verdi
Senior Designer: Rachael Nichols
Senior Developer: Konrad Pichalski
Augmented Reality
Production Company: Taylor James Interactive
