The Drum Awards for Marketing - Entry Deadline

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Date: Dec 2020
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This Christmas season, one in five children may go hungry worldwide. Dole Packaged Foods Europe is taking action with the launch of its #UnstuffedBears campaign to help raise awareness and funds to feed UK families in need.

Dole acts on global promise to make nutritious food accessible to 1 billion people by 2025. Unstuffed Bear's global social film campaign will raise awareness and funds to help feed the 1 In 5 children that may go hungry over the Christmas season, with monetary donations benefiting UK families via Save the Children

Dole will also donate Dole Fruit in Juice, Dole Jelly and Dole Fruit in Jelly to charities FareShare UK and St. Mungo’s.

Brought to life by London-based agency St. Luke’s, the impactful “#UnstuffedBears” campaign features happy, fully-fed, plush teddy bears, the scene ends with a noticeably thin teddy bear - his tummy is visibly less full - sitting forlornly on the stairs. A gentle reminder of the one in five children lacking the nutrition and food they need to thrive.


Advertiser: Dole Packaged Foods

Brand: Dole

Campaign title: #UnstuffedBears

Creative Agency: St. Luke’s

Executive Creative Director: Richard Denney

Creatives: Howard Green, Darren O’Beirne, Philip Meyler, Darren Keff

Agency Producers: Andrew Thorne, Roy Hyndman

Managing Director: Ed Palmer

Chief Strategy Officer: Dan Hulse

Account Director: Rob Evans

Agency Planner: Tara Ellis

Production Agency: Tag Collective Arts

Business Director: Tom Bird

Media: Spark Foundry (UK, New Zealand, Singapore, Japan)

High, Wide & Handsome (USA)

Film Director: Amy Becker Burnett

Producer: James McLaughlin

Director of Photography: Joe Douglas

Editor: Pete Hills

Post Producers: Andy Salem, Nick Foote

Colourist: Jonny Tully

Sound Engineer: Scott Little

Music: Bird Brain

Music Producer: Jake Buckley

Composer: Frederico Solazzo


Senior Project Manager: Ridhi Amin

Digital Director: Sena Verdi

Senior Designer: Rachael Nichols

Senior Developer: Konrad Pichalski

Augmented Reality

Production Company: Taylor James Interactive