Quaker Oats: leaderboard-top-1 by Univision Communications Inc.

A three-part branded content novella premieres on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health benefits of Quaker Oats.

The ‘novella within a novella’ airs today (Dec. 10) as part of the primetime showing of Univision’s new hit novella Jesús. The campaign will also feature custom cooking segments on Univision’s morning show, Despierta America (following the novella pods), where Chef Yisus will demonstrate the recipes showcased the night before. In addition, there will be a social media push by Univision influencers.

Deeply rooted in Hispanic insights that speak to Latinas as the main “caretaker” of the household, the campaign will encourage those caretakers to take care of themselves in order to take care of their families. In a teaser video in Spanish, a man headed to work is encouraged by his wife to eat a healthy breakfast of Quaker Oats with fruit to get heart healthy. One doesn’t need to speak Spanish to know what’s happening, and Quaker is going after a huge audience with this collaboration.