One of the most successful ad campaigns of all times, 'Dumb Ways to Die' reached over 20 million views on YouTube within a week of the PSA being launched by Metro Trains in 2012. It went viral before viral was cool.
So it really is a surprise really that it's taken this long for someone to make a pandemic edition.
'Drum Ways to Spread' is the brainchild of the University for the Creative Arts for NHS. While there are many 'dumb' ways people can pass on the coronavirus, the campaign pinpoints the 'dumbest' of all - not getting vaccinated.
Leveraging the catchiness of the original song to capture attention, the whole campaign has been devised to educate, expose, and encourage people to work together to overcome the Covid-19 outbreak.
Advertising School: University for the Creative Arts, Farnham, United Kingdom of Great Britain and Northern Ireland
Creative Concept: Tarek Badawi
Creative Concept: Beti Bara
Creative Concept: Bea Galkeviciute
Creative Concept: Kyle Gayle
Creative Concept: Jelmer Heijligers
Creative Concept: Cassia Hodgson
Creative Concept: Rayhannah Preston
Creative Concept: Payton Procter
Creative Concept: Phoebe Robinson
Creative Concept: Hannah Rees
Animation: Harvey Auerbach-Dunn
Animation: Kieran Firth-Bernard
Animation: Jack Hilder
Animators: Çise Tuna
Vocals: Eloise Kate