The Drum Awards Festival - Official Deadline

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Client: NHS
Date: Mar 2021
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One of the most successful ad campaigns of all times, 'Dumb Ways to Die' reached over 20 million views on YouTube within a week of the PSA being launched by Metro Trains in 2012. It went viral before viral was cool.

So it really is a surprise really that it's taken this long for someone to make a pandemic edition.

'Drum Ways to Spread' is the brainchild of the University for the Creative Arts for NHS. While there are many 'dumb' ways people can pass on the coronavirus, the campaign pinpoints the 'dumbest' of all - not getting vaccinated.

Leveraging the catchiness of the original song to capture attention, the whole campaign has been devised to educate, expose, and encourage people to work together to overcome the Covid-19 outbreak.


Advertising School: University for the Creative Arts, Farnham, United Kingdom of Great Britain and Northern Ireland

Creative Concept: Tarek Badawi

Creative Concept: Beti Bara

Creative Concept: Bea Galkeviciute

Creative Concept: Kyle Gayle

Creative Concept: Jelmer Heijligers

Creative Concept: Cassia Hodgson

Creative Concept: Rayhannah Preston

Creative Concept: Payton Procter

Creative Concept: Phoebe Robinson

Creative Concept: Hannah Rees

Animation: Harvey Auerbach-Dunn

Animation: Kieran Firth-Bernard

Animation: Jack Hilder

Animators: Çise Tuna

Vocals: Eloise Kate