United: Time To Let Yourself Fly

American airline and Team USA sponsor United has launched a campaign that aims to link the anticipation of competing in the Olympics with a return to travel. Under the tagline "Time to Let Yourself Fly” the hero creative is a 30-second spot that features key American athletes, set in an air hangar. According to United, the athletes in the video were all chosen for their “shared values of ambition, excellence, diversity and unity on a global stage”.

As well as the ads, United will be featuring signage across its terminals and launching a set of special edition amenity and pyjama kits on flights.