Asics: advert-top-1 by United Entertainment Group
- Location:
The 'I Move Me' campaign debuts with a sensory film starring Steve Aoki, set to his new Kolony track, showcasing the correlation between his music and movements – along with the energy, motivation and passion he brings to all his encounters.
Through him, the Asics brand story evolves and the film sets the tone for the new brand identity and philosophy - self-expression through movement colliding with culture and sport.
The foundational narrative is interwoven with stories of other talented and passionate people including the inspirational movers, Kinjaz, Overthrow and Cobra Fitness Club, among every day, real people. This intersection will highlight the threads of similarity found in those that move with purpose by following their passions.
Credits
Client: Asics America
Vice president, marketing: Sarah Bishop
Agency: United Entertainment Group
Creative director/EP: Jared Pearlman
Creative strategist: Tom Howells
Art director: Drew Kassl
Producer: Gabriela Tamariz
Producer: Zachary Fleming
Production coordinator: Marcel Lipari
Production company: Decon
Director: TJ O'Grady Peyton
Director of photography: Kelly Jeffrey
Executive producer: Misha Louy
Head of strategy & development: Mike Lobikis
Head of production: Brian Turner
Producer: Zein Zubi
Production manager: Anne Alexander
Post producer: Gwynne Evans Reid
Post: Final Cut
Editor: JD Smyth
Executive producer: Sarah Roebuck
Post producer: Penny Ensley
Colour: Gene Curley at Nice Shoes
Mix: Royal T Room
