Client: Asics
Date: Oct 2017
Your Vote
Overall Rating
Opps, please vote again
8 votes

The 'I Move Me' campaign debuts with a sensory film starring Steve Aoki, set to his new Kolony track, showcasing the correlation between his music and movements – along with the energy, motivation and passion he brings to all his encounters.

Through him, the Asics brand story evolves and the film sets the tone for the new brand identity and philosophy - self-expression through movement colliding with culture and sport.

The foundational narrative is interwoven with stories of other talented and passionate people including the inspirational movers, Kinjaz, Overthrow and Cobra Fitness Club, among every day, real people. This intersection will highlight the threads of similarity found in those that move with purpose by following their passions.


Client: Asics America

Vice president, marketing: Sarah Bishop

Agency: United Entertainment Group

Creative director/EP: Jared Pearlman

Creative strategist: Tom Howells

Art director: Drew Kassl

Producer: Gabriela Tamariz

Producer: Zachary Fleming

Production coordinator: Marcel Lipari

Production company: Decon

Director: TJ O'Grady Peyton

Director of photography: Kelly Jeffrey

Executive producer: Misha Louy

Head of strategy & development: Mike Lobikis

Head of production: Brian Turner

Producer: Zein Zubi

Production manager: Anne Alexander

Post producer: Gwynne Evans Reid

Post: Final Cut

Editor: JD Smyth

Executive producer: Sarah Roebuck

Post producer: Penny Ensley

Colour: Gene Curley at Nice Shoes

Mix: Royal T Room