The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2019
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United Colors of Benetton has launched an inspiring film urging Indians to unite and vote to uphold the values of the country’s Constitution.

The #UnitedByVote campaign, which was created by Taproot Dentsu, aims to encourage Indian citizens to stand up to the politicians that use prejudice and fear to rule and take back their individual power by exercising their right to vote.

Credits

· Creative Head: Titus Upputuru

· Creative Team: Titus Upputuru, Auryndom, Neharika Awal, Deepali Agarwal

· Account Management: Sunita Prakash, Vrinda Khurana

· Planning Head: Anand Murty

· Films: Dawa Lama

· Director (of the film): Raoul Amaar Abbas

· DOP: Vikash Naulakha

· Photographer: Raoul Amaar Abbas