United Colors of Benetton: advert-body-2

United Colors of Benetton has unveiled a social experiment campaign to commemorate India's 72nd Independence Day.

The digital campaign #UnitedByHope features 'Older India' where people talk about the importance of religion and the importance of accessories associated with religion like kada (bangle), pagdi (turban), rosary, burkha etc.

They are then asked to keep all the religious accessories in a box. The box is then handed over to kids who accessorize themselves with all those religious essentials in different ways thus highlighting that the 'Younger India' chooses its own ways to do things.