Ideas That Shook The World by Union

Agency: Union
Date: Jun 2019
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This campaign promotes the National Library of Scotland's free exhibition 'Northern Lights: The Scottish Enlightenment.'

From David Hume to Adam Smith, figures of the Scottish Enlightenment created, discussed and refined ideas that challenged established views and had a profound effect on the society we live in. Their ideas of science, philosophy, language and economics shook the world.

David Boni brought the creative idea to life by capturing utterly flabbergasted portraits in the style of the time, across posters, social, and out of home.

The free exhibition runs until 18 April 2020 at the National Library of Scotland, George IV Bridge, Edinburgh.


Agency – The Union, Edinburgh

Creative Director – Michael Hart

Photographer – David Boni

Stylist – Karen Shields

Art Director – Ruth Yee

Copywriter – Liam Biesty

Account Director – Dora Czerny

Account Manager – Harriet Brady

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