The Drum Awards for Marketing - Extended Deadline

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Date: Oct 2017
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Under Armour's latest film features Syrian swimmer Yusra Mardini who narrates how, despite leaving behind her family in Syria because of the ongoing civil war, she survived because of her will. She emphasizes on how she could have died in a bomb blast and drowned in the Mediterranean but her will to survive overcame all those difficulties.

The film ends with her saying "Greater things than this have tried to stop me and yet, I keep moving."

Credits

Client: Under Armour Germany / Europe

Marketing: Stefanie Kroll, Philipp Walter, Conrad Lagemann, Karina Engeldal, Tim Duffels, Barry Schmits

Agency: Nordpol+ Hamburg

Creative Direction: Tim Schierwater, Sebastian Behrendt

Copywriters: Simon Rösel, David Krumwiede, Janet Champ, Aaron Kaplowitz

Art Direction: Bekim Terzija

Agency Postproduction: Maximilian Fritz, Noel Lent, Jana Strüwe

Accountants / Strategy: Leonard Schlenk, Niklas Franke, Aylin Özsüyek, Natalie Rukuschewitz

Film Production: Smuggler

Service Production: Tempomedia

Executive Producer US: Patrick Milling Smith, Allison Kunzman

Executive Producer UK: Fergus Brown, Trine Pillay

Production Manager: Adam Evans

Producer: Gunnar Meyer

Director: Björn Rühmann

DoP: Kolja Brandt

Editor: Alexander Jurkat

Sounddesign: Wenke Kleine-Benne, NHB Studios

Music: Gordian Gleiss, Thai Hirschson, NHB Studios

Colour Grading: Toby Tomkins, CHEATit

Post Production: CHEATit