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The Guardian: Hope is Power by Uncommon

Agency: Uncommon
Date: Jan 2021
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A tactical print ad from Uncommon for The Guardian – a continuation of the brand message created last year, ‘Hope is Power,’ has run in the Guardian paper, ahead of Joe Biden's inauguration as US President.

The message reads amongst a striking yellow background accompanied by a shot of the new Vice President, Kamala Harris:

1920 An American woman can vote.

1952 An Asian American woman can vote.

1965 A Black American woman can vote.

2021 A Black, Asian American woman can win.

Hope is Power.

The Guardian.

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