The Drum Awards for Marketing - Extended Deadline

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Agency: Uncommon
Date: May 2020
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As lockdown continues and our efforts of staying at home look to be flattening the curve of this virus — there has never been a more relevant time to celebrate the resilience and strength of our days in lockdown.

Dutch Uncle and Uncommon unveil this supersize colouring sheet which captures London’s formidable spirit during lockdown, as a way to offer some light relief and entertainment for those who may have binged their way through Netflix…

Acclaimed illustrator Dermot Flynn lends his craft to document this historical moment in a playful and engaging manner. The huge A0 colouring sheet scene celebrates the many activities and social nuances that have been revealed during this period of lockdown and are big enough to get the whole family around. The poster brings these moments of social distancing to life including snapshots of the nation at home.

These include clapping for our NHS Heroes, home schooling with the help of Joe Wicks bootcamps, numerous Zoom pub quizzes as well as the nation’s newfound love for baking (sourdough and banana bread in particular) in the comfort of our homes.

Other cheeky details include a lady cutting up her bra’s, London’s famous pigeons in face masks, a poster from the Guardian’s ‘Hope is Power’ campaign and a man zorbing to the shops.

Helen Cowley, Founder at Dutch Uncle said: “I heard a lot from clients that they were running out of activities to keep their kids entertained whilst working from home — this sparked the initial inspiration for this project. We hope these colouring sheets offer a sense of fun for everyone, young or old, during lockdown and represent a positive visual memento.”

Nils Leonard, Co-founder at Uncommon added: “These sheets are epic. They show London’s incredible spirit during these surreal times and really express an optimistic celebration of everyone getting through this together. We wanted to make something the whole family could enjoy, but also something beautiful that captured how we are all getting through this unique moment, something you’d want framed on your wall even if you didn’t pick up a pencil.”

To purchase your very own A0 colouring sheet, visit: supersizecolouringsheets.com

All profits go to the Florence Nightingale Foundation. London is just the beginning for this project, with supersize sheets depicting New York in Lockdown illustrated by Tomi Um and Tokyo crafted by Satoshi Hashimoto.

Credits

Creative Agency: Uncommon Creative Studio

Illustrator Agency: Dutch Uncle

Illustrator: Dermot Flynn