Agency: Uncommon
Date: May 2021
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Uncommon and Merchant Gourmet — the plant-based, healthy grains and pulses brand — has launched a new vegan cookbook: The Simple Plant-Based Cookbook, now available on Amazon. The cookbook contains over 60 tasty plant-based recipes using wholesome lentils, grains and chestnuts.

The project comes following Uncommon’s new strategic direction for the brand: ‘Appetite for change’ — which aims to encourage the UK to help the planet one meal at a time, by making plant-based food that tastes incredible.

The cookbook contains more than 60 ways to help the planet. For starters, you can plant the limited edition cover. It’ll grow basil, parsley, oregano and a bit of hope. The herbs are for the recipes. The hope is for the environment.