ITV: The Call by Uncommon

Agency: Uncommon
Client: ITV
Date: May 2020
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ITV has brought its roster of stars out in full-force to reinforce the importance of staying connected and reaching out to people who might be struggling during lockdown.

The latest leg of ITV's 'Britain Get Talking' campaign, the work responds to YouGov research that claims 55% of the UK public are more worried than usual about our families mental health.

The spot sees the stars gather online, appearing at first to be catching up with each other during the lockdown over video call. With help from his daughter, Gordon Ramsey gets online, as David Walliams apologises for being late because of "dad stuff" and Loraine Kelly comments on it being "a funny old time."

After the stars make light conversation, Jim Stewart asks "and who hasn't felt over the last few weeks" wherby Walliams juts in, "a bit lost?" followed by "and out of sorts?" asked by Julie Etchingham, smoothly directing the discussion to the viewer at home.

Authentically, with the natural interruptions and usual technical glitches of real-life video calls, the celebrities share a poignant messaging about checking in with loved ones. Over the course of the ad, 20 famous faces join in the call, including Will.i.am, Anna Friel, Laura Whitmore, Tinie Tempah, Maggie Alphonsi, Phillip Schofield, Holly Willoughby, Harry Redknapp, Davina McCall, John Barnes, Julie Etchingham, Iain Stirling, Emma Willis, Jason Watkins, Sheila Hancock, Charlene White and Ant and Dec.

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