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ITV: Help Our Helplines by Uncommon

Agency: Uncommon
Client: ITV
Date: Oct 2020
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Britain is in the midst of what charity Mind has described as a ‘mental health emergency’. With anxiety and depression soaring, and rates of depression almost doubling during lockdown, calls to mental health helplines have sharply increased — charities are taking more calls, and the calls are lasting longer.

ITV and STV’s landmark mental wellness campaign Britain Get Talking moved into fundraising this week with new appeal ‘Help Our Helplines’ — created by Uncommon — to support the vital work of our helplines at a time where mental health has never needed more attention. Following a week of support across the channel, Britain’s Got Talent dedicated airtime in its final on Saturday night to share an important message with the nation on World Mental Health Day.

Inspired by the appeal marking World Mental Health Day, the Government pledged to donate an additional £1 million to support mental health charity helplines. This was also announced during the final and will support mental health charity helplines through the Coronavirus Mental Health Response Fund.

Nils Leonard, co-founder, Uncommon Creative Studio said: “Britain Get Talking was an idea created to make a difference. Now, one year on, the most recognised mental health campaign in the UK is raising the funds the nation needs. Moved by this campaign, the Government is committing £1m towards our mental health helplines, a humbling and powerful moment for Uncommon and ITV.”