ITV: Britain Get Talking by Uncommon
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As part of ITV and STV's 'Britain get Talking' mental health campaign, this Saturday (6 April) during Ant & Dec's Saturday Night Takeaway, it once again used the impact of a live pause to show the importance of having better quality conversations.
The tactic is one that ITV has now used a few times since it started its five-year mental wellness commitment, which aims to get 10 million people to take action to improve their mental and physical health by 2023.
On Saturday, Ant McPartlin and Declan Donnelly were joined by Sir Mo Farah. Awkwardly, the beginning of their conversation with the Olympic star was conducted entirely through text.
The stunt was devised to that while texting can be a great way to communicate, things can often get lost in translation. The disruption of the text interview contrasted with the usual chatter and energy of the show to highlight how making time for better quality conversations can improve communications and outcomes - which in turn can improve mental wellbeing.
Credits
Project Name: The better we talk, the better we feel. Britain Get Talking.
Client: ITV
Creative Studio: Uncommon
