Hot Praise Hotline by Uncommon

Agency: Uncommon
Date: Jun 2019
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Creative directors of adland have cleared their schedule, to sit on the 'Hot Praise Hotline,' awaiting your calls, so they can deliver you hot praise. Well, sort of.

In an endeavour to raise money for the Creative Mentor Network, a group of creative directors have collaborated on the 24/7 tongue-in-cheek hotline.

'Hot Praise Hotline' is aimed at creatives who deal with crippling insecurities, who are in need of a quick ego boost fix.

The hotline-up includes Mr President's Laura Jordan Bambach, Creature's Stu Outhwaite-Noel, Publicis' Dave Monk, BETC's Rosie Bardales, Leo Burnett's Chaka Sobhani, Grey London’s Vicki Maguire, Droga5’s David Kolbusz and Uncommon's Nils Leonard.

When dialled, instead of your husky call girl picking up to whisper sweet nothings to get you in the mood, the caller has the option of speaking to eight creative leaders who offer alluring praise and glowing feedback.

Of course, as anyone with a full-time job knows, sitting on a hotline all day and night isn't exactly logical; so the eight have recorded custom written tracks.

To promote the hotline, 'tart cards' will be hijacking London's agency loos, and Uncommon has created a '90s chatline inspired promo video, featuring the full cast.

Emanating a true '90s aesthetic, the spot is filmed with the distinctive grain and unsteady VHS feel, so that it feels like it was created decades ago.

With the creative directors staring in the promo itself, the 90s atmosphere is heightened with soft jazz, strangely shaped leather furnishings, shoulder pads and crimping irons.

Credits

Client: Shots

Creative Agency: Uncommon Creative Studio

Production Company: Biscuit

Director: Daniel Warwick

Editors: Cut & Run

Post-production: The Mill

Sound Design: Wave Studios

Music Supervision: Theodore

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