Agency: Uncommon
Client: Habito
Date: Sep 2018
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Habito, the pioneering online mortgage broker, has unveiled a new advertising campaign ‘Hell or Habito’.

The bold new advertising campaign, which launches on 10 September, juxtaposes the hellish confusion, cost, time and stress traditionally associated with the mortgage application process with the simpler, easier and less stressful experience enjoyed by Habito customers.

The integrated campaign, created by Uncommon Creative Studio, uses loud, colourful and humorous creative to cut through the typically drab world of mortgage-related advertising.

The poster ads feature illustrations by California-based artist, Jimbo Phillips, who drew on skateboarding iconography and his signature Santa Cruz pedigree to tell a story of two halves: on one side a graphic and comically-grim vision of mortgage hell, on the other, a depiction of fluffy clouds, celestial rays and winged house-keys destined for homeowner-heaven.

The integrated campaign will launch across OOH from 10 September. TV and Online will be rolled out from 24 September.


Executive Creative Director: Sam Walker

Creative: Nina Beyers and Tom Espezel

Creative Producer: Jennifer Grant

Head of Production: James Turnham

Business Director: Matt Hennell

Production Company: Strange Beast

Director: Andy Baker

Illustrator: Jimbo Phillips

Media agency: Goodstuff