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ITV: Britain Get Talking by Uncommon Creative Studio

Client: ITV
Date: Oct 2020
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ITV and STV’s landmark mental wellness campaign Britain Get Talking is moving into fundraising, with a week-long campaign in the lead up to World Mental Health Day.

With anxiety and depression soaring, and the numbers experiencing depression doubling during lockdown, calls to mental health helplines have sharply increased - charities are taking more calls, and the calls lasting longer.

Britain is now on the brink of what charity Mind has described as a ‘mental health emergency’. ITV and STV’s brand new campaign will pledge to ‘Help Our Helplines’ to help make sure no call goes unanswered. Throughout the week, the ring of an unanswered call will interrupt some of the channel’s most popular shows. The ringing will travel across the entire channel urging viewers to answer the call for help by donating to this important issue.

In support of leading mental health charities Mind, YoungMinds and CALM (Campaign Against Living Miserably), and the Scottish Association for Mental Health (SAMH), the Britain Get Talking appeal will play out in special programming spots throughout the week, culminating in an epic and evocative moment in the final of Britain’s Got Talent on World Mental Health Day on 10th October.