Habito: advert-body-2 by Uncommon Creative Studio
- Location:
Habito doesn’t hold back with arresting animation that, with the help of 100 evil dead hands, humorously illustrates that you ‘don’t have to go through hell to get a mortgage.’
Juxtaposing the 'hellish' confusion, cost, time and stress generally associated with mortgage applications, with its 'heavenly' easier experience, the pioneering online mortgage broker wishes to capitalise on the general dread that engulfs consumers when they need to apply.
In the gory animation, made by agency Uncommon, we meet our protagonist at the beginning of his mortgage journey.
As the mortgage application unfolds into a never ending application form covered in graphs and unenticing text, our guy is presently whammed in the face by a body-less hand, that is not too dissimilar from Thing in the Addams family – though certainly less courteous.
The animation then accelerates into pace, with an army of hands mugging our mortgage man for all he’s worth. Coins, cash, even his gold tooth, the hands become increasingly sinister, robbing him of his spine, and eventually his soul.
Most people’s vision of hell.
The heavily dramatized animation works to capture mortgage stress, and exemplify how Habito can ease consumers to ‘homeowner heaven.’
Credits
Client: Habito
Agency: Uncommon Creative Studio
Executive Creative Director: Sam Walker
Creative: Nina Beyers and Tom Espezel
Producer: Jennifer Grant
Head of Production: James Turnham
Business Director: Matt Hennell
Planner: Charlie Palmer
Production Company/Animation Studio: Strange Beast
Director: Andy Baker
Design: Serge Seidlitz
Producer: Matt Saxton
Sound Studio: Wave Studios
Sound Designer: Parv Thind
Print illustrator: Jimbo Phillips
Media agency: Goodstuff