Client: Formula E
Date: Apr 2021
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Uncommon Creative Studio has worked in partnership with electric racing leaders Formula E to bring to bear its new brand positioning: ‘Change. Accelerated.’

Change. Accelerated.’ encapsulates Formula E’s vision to accelerate sustainable human progress through the power of electric racing. This strategic message is brought to life in a new campaign, created with Uncommon, which aims to capture this unique sport’s ability to excite next generation sports fans by combining exciting on-track action with its role as a catalyst for positive change around the world.

Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures, in alignment with the FIA’s Purpose Driven movement. Conscious of its commitment to counteract climate change and campaign for others to do the same, Formula E is also the only sport in history certified net zero carbon since inception.


Project Name: Change. Accelerated.

Creative Studio: Uncommon

Client: Formula E

Chief Brand Officer: Henry Chilcott

Marketing Director: Louise Troen

Senior Marketing Manager: Catherine McCartan

Brand 0perations Director: Jordan Oates

Production Company: Academy

Director: Marcus Söderlund

Editor: Ted Guard @ The Quarry

Production Company Producer: Luke Goodrum & Medb Riordan

Editing Company Producer: Maggie McDermott

DOP: Daniel Voldheim

Post-production: ETC

Grade & Colourist: Julien Alary @ ETC

VFX: Fasa

VFX Producer: Jon Purton & Sydney Levy

Soundtrack Composer: Jon Hopkins @ Domino Publishing

Head of Synchronisation at Domino: Lynden Campbell

Audio Post-production: Jack Sedgwick @ Wave Studios

Audio Producer: Rebecca Boswell

Media Agency: MediaHub

Media Planner: Georgia Scott