Uncommon Creative Studio has worked in partnership with electric racing leaders Formula E to bring to bear its new brand positioning: ‘Change. Accelerated.’
Change. Accelerated.’ encapsulates Formula E’s vision to accelerate sustainable human progress through the power of electric racing. This strategic message is brought to life in a new campaign, created with Uncommon, which aims to capture this unique sport’s ability to excite next generation sports fans by combining exciting on-track action with its role as a catalyst for positive change around the world.
Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures, in alignment with the FIA’s Purpose Driven movement. Conscious of its commitment to counteract climate change and campaign for others to do the same, Formula E is also the only sport in history certified net zero carbon since inception.
Project Name: Change. Accelerated.
Creative Studio: Uncommon
Client: Formula E
Chief Brand Officer: Henry Chilcott
Marketing Director: Louise Troen
Senior Marketing Manager: Catherine McCartan
Brand 0perations Director: Jordan Oates
Production Company: Academy
Director: Marcus Söderlund
Editor: Ted Guard @ The Quarry
Production Company Producer: Luke Goodrum & Medb Riordan
Editing Company Producer: Maggie McDermott
DOP: Daniel Voldheim
Grade & Colourist: Julien Alary @ ETC
VFX Producer: Jon Purton & Sydney Levy
Soundtrack Composer: Jon Hopkins @ Domino Publishing
Head of Synchronisation at Domino: Lynden Campbell
Audio Post-production: Jack Sedgwick @ Wave Studios
Audio Producer: Rebecca Boswell
Media Agency: MediaHub
Media Planner: Georgia Scott