Following B&Q’s latest film ‘We Will Grow Again’ — Uncommon has launched a series of OOH and Print executions. The vibrant artwork supports the message of celebrating the resilience and re-emergence of the UK as a grinding winter in lockdown comes to an end as Spring blooms.
The imagery features a giant installation of plants and flowers, where every colour is given a stage. The scenic backdrop is married with art directed simple white blocky font, highlighting bold copy such as: ‘Happiness does grow on trees. And windowsills.’, ‘Junglist Massive’ and ‘2000 natural highs.’
The work was shot by renowned photographer Dan Tobin Smith, behind the iconic visual used for Jay Z’s Blueprint 3 album cover.