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The Drum

B&Q: We Will Grow Again by Uncommon

Agency: Uncommon
Client: B&Q
Date: Mar 2021
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Growing out from its 'Build a Life' brand campaign, B&Q is once again tapping into the mood of the nation with an emotive ode to the power and hope that spring brings.

Created by Uncommon, 'We Will Grow Again' confronts the tough year which has accumulated with a testing winter lockdown.

But with spring, comes hope for normal life to resume, and so, B&Q and Uncommon are taking a moment to salute the resilience of the UK public as we look forward to a more hopeful future.