The Drum Awards Festival - Official Deadline

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Clients: Unbound , Dame
Date: Jul 2019
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Protesters stood in front of Facebook’s New York office to call attention to a new platform designed to help the public understand how advertising guidelines on social media sites are selectively enforced, therefore limiting access to solutions, education, and engagement from brands, especially those targeting women.

The protest helped launch ‘Approved, Not Approved’, a campaign, website and activation by sex toy maker Dame Products and sexual wellness company Unbound.

The brands hope that by shedding light on this matter, policy makers will be implored to make the necessary changes to current policies that they say negatively affect female-focused wellness companies.

To help bring awareness to ‘Approved, Not Approved’, Dame and Unbound created an interactive website that takes the form of a quiz, inviting users to consider real advertisements, and make the decision for themselves as to whether a particular ad is appropriate for public consumption. Visitors can see firsthand the ads that have been approved despite suggestive imagery or sexual subject matter, and those that were disapproved for various vague reasons. Visitors will also have the opportunity to share their results on social media, and sign up to learn more about the ongoing fight with various advertising platforms.