Coca Cola: Unbelievable Double Take by UM Worldwide

With March Madness in full swing, Coca-Cola has launched a campaign for Coca-Cola Flavors, including several TV elements.

The first titled, 'Unbelievable Double Take' brings magic to NCAA’s March Madness with a series of TV spots, featuring the most iconic moments in tournament history with a charming twist: Coke Flavors and Coke Zero Sugar have been virtually placed into the hands of past players, coaches, mascots and fans.

Also running during the tournament, 'Pit Stop' and 'First Time' TV spots make drinkers question everything they thought they knew about the delicious ways that Coca-Cola can refresh them. The spots were inspired by iconic 80s movies with unbelievable characters who bring to life the slogan - tasting is believing.