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WATCH ON DEMAND FROM 25 Jan 2021
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Maserati: Spark The Next by Ultra Brand Studio

Client: Maserati
Date: Aug 2020
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The Ghibli Hybrid is Maserati’s first ever electrified vehicle. It’s the brand’s first step towards electrifying its entire fleet and part of the luxury car manufacturer’s brand reawakening.

The ‘Spark The Next’ campaign tells the story of Maserati’s electric future in a way only Maserati could. It’s about where powerful forces meet; performance, the possibilities of electricity and audacity for the brand, the Ghibli Hybrid car and the modern consumer.

Credits

Executive Creative Director: Matt Bennett

Executive Creative Director: Will Battersby

Music by: Jorja Smith. Remix by Mischief

Managing Director: Alistair Schoonmaker

Producer: Anna Drake

Directors: Gmunk

Production Companies: Movimage, JOJX

Post-Production: Absolute Post