The Ghibli Hybrid is Maserati’s first ever electrified vehicle. It’s the brand’s first step towards electrifying its entire fleet and part of the luxury car manufacturer’s brand reawakening.
The ‘Spark The Next’ campaign tells the story of Maserati’s electric future in a way only Maserati could. It’s about where powerful forces meet; performance, the possibilities of electricity and audacity for the brand, the Ghibli Hybrid car and the modern consumer.
Executive Creative Director: Matt Bennett
Executive Creative Director: Will Battersby
Music by: Jorja Smith. Remix by Mischief
Managing Director: Alistair Schoonmaker
Producer: Anna Drake
Production Companies: Movimage, JOJX
Post-Production: Absolute Post