UKTV: UKTV Originals branding by UKTV Creative

Client: UKTV
Date: Aug 2017
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UKTV has revealed branding for its recent slate of commissioned programming, UKTV Originals.

Designed in-house by UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by hand lettering artist, Alison Carmichael.

Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from scriptwriting to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.

“Being able to bring content like this to life, in-house is truly rewarding and working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or signature.”

Credits

Agency - UKTV Creative

Director - Peter Allinson - UKTV

Design Producer - Sophie Yeoman - UKTV

Marketing Manager - Emily Latham - UKTV

Producers - Sophie Fox / Deane McDonald - UKTV

Hand Lettering Artist - Alison Carmichael

DOP - Steve Weiser

Art Dept - Chris Williams

Camera Assit - Poe Panayioyou

Sound Design - Dave Connolly

Runner - Bettie Cooper