UKTV has revealed branding for its recent slate of commissioned programming, UKTV Originals.
Designed in-house by UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by hand lettering artist, Alison Carmichael.
Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from scriptwriting to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.
“Being able to bring content like this to life, in-house is truly rewarding and working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or signature.”
Agency - UKTV Creative
Director - Peter Allinson - UKTV
Design Producer - Sophie Yeoman - UKTV
Marketing Manager - Emily Latham - UKTV
Producers - Sophie Fox / Deane McDonald - UKTV
Hand Lettering Artist - Alison Carmichael
DOP - Steve Weiser
Art Dept - Chris Williams
Camera Assit - Poe Panayioyou
Sound Design - Dave Connolly
Runner - Bettie Cooper