Entertainment TV channel Dave, and CALM (the Campaign Against Living Miserably), are raising awareness of World Mental Health Day in a continuation of their long-running, award-winning partnership.
They have also joined up with Murdock, the London based Barbers whose staff are trained in Mental Health First Aid, to further encourage positive conversations surrounding mental health, activated by in store ambient media and supported by both on and off air media.
The TV ads and social posts, produced by UKTV Creative with senior social editor Aaron Gillies, follow a similar theme and are made up of humorous and uplifting messages. More importantly, they signpost audiences to CALM's life-saving helpline.
Hosted by Aaron Gillies and Lauren Pattinson, the podcast Conversations Against Living Miserably has been an integral part of Dave and CALM's partnership since it launched in 2018, bringing new and relatable stories to Dave's audiences. After the success of three lockdown specials made at the start of the UK Covid lockdown, Dave and CALM wanted to ensure listeners had new resources, coupled with comedy, to get them through. The five new episodes feature Kiri Pritchard Mclean, Riyadh Khalaf, Jessica Fostekew, Jen Brister and Brett Goldstein.
These episodes touch on topics surrounding mental health and modern life and are a place where listeners can get helpful guidance and tips to apply to their own everyday lives.