Uber: advert-body-1
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Uber’s latest campaign 'What moves you, moves us' is a celebration of Uber drivers' grit and determination. It focuses on the rideshare company’s ongoing commitment to supporting their driver partners through updated in-app features.
The spot was concepted and produced by the in-house Uber Creative team, and directed by Johnny Green.
Starting with the idea 'What moves you, moves us,' Uber’s creative team collaborated with Green to bring it to life in a powerful, heartfelt style. The campaign, which launched today, will air in local markets across the US.
Told from the perspective of Uber’s driver partners, the films employ a natural, cinematic documentary style that captures the simple observations of drivers’ real lives and their communities.
Credits
Executive Creative Director: Paulie Dery
Group Creative Director: Joshua Rowe
Executive Producer: Otto Linwood III
Head of Production: Carey Head
Creative Director / Art Director: Jeff Limon
Creative Director / Copywriter: Jacob Bass
Associate Creative Director: Michaela McCrink / Raegan Allsbrook
Art Director: Zed Yasay
Head of Marketing (US/Canada): Kevin Mclaughlin
Marketing Strategists: Sanjay Gupta (Director), Eric Stradley (Director), Jen Cohen, Will Gurney
Production: Anonymous Content
Director: Johnny Green
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Laurie Boccaccio
Director of Photography: Michael Gioulakis
Editorial: Final Cut
Editor: Jeff Buchanan
Executive Producer: Suzy Ramirez
Assistant Editor: Dillon Stoneburner
Senior Producer: Ana Orrach
Online: Significant Others
Senior Flame Artist: Betty Cameron
Flame Assistant: Amanda Elliott
Flame Coordinator: Rod Mahdavi
Producer: Esther Gonzalez
Color: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Producer: Susan Harris
Audio Post (Campaign): Formosa Group
Mixer: John Bolen
Second Mixer: Hermann Thumann
Executive Producer: Lauren Cascio
Audio Post (60): 750MPH
Sound Design (60): Mike Bovill
