Uber: Uber Air campaign
Aerial ridesharing is a service Uber Elevate is poised to bring to market by 2023. For the first time consumers will have the ability to use aerial ridesharing within cities.
Uber Elevate handpicked creative and production boutique Bipolar Studio for the innovative marketing campaign around the venture, which launches today (11 June) at the Uber Elevate Summit. The integrated campaign includes a centerpiece film, experiential VR installation and print stills, as well as social content.
The collaboration with the Uber Elevate team was inspirational from the start, said Bipolar Studio’s Gevorg Karensky, director/creative director, and David Karapetyan, managing partner.
The campaign’s imagery was created entirely digitally by CGI. The centerpiece film, ‘Airborne’ delivers a cinematic vision of Uber’s upcoming aerial mass transit platform. It begins with an Uber Air flight traveling from Mission Bay HQ across sunny skies above San Francisco and landmarks like Warriors’ Arena and Transamerica Tower. Dusk gives way to early evening as lights blink on the ground below and buildings appear as silhouettes in the far background, images that are in reality, fully articulated digital cars and buildings. The Uber Air flight lands in Santa Clara on Uber’s Skytower. Total travel time: 18 minutes vs an hour or more in rush hour traffic. The multi-floor docking at Skytower is equipped to handle a high volume of commuters and each hour can land up to 1,000 eVTOLs (those futuristic-looking vehicles which hover, take off and land vertically).
Another part of the new campaign, a high-fidelity four-minute VR installation offered at Uber Elevate Summit, gave attendees a full flight experience inside a built-out physical cabin so they could see and feel what passengers will experience when they fly Uber Air. After the Summit, the installation will travel to Uber events globally. Still images and social media content will further extend the campaign’s reach.
Brand: Uber Elevate
Head of Product, Aviation: Nikhil Goel
Head of Design: John Badalamenti
Sr. Integrated Brand Producer: Arianna Pilram
Sr. Industrial Design Lead: Matt Derkach
Creative: Bipolar Studio
Production & CGI: Bipolar Studio
Director: Bipolar Studio
Postproduction & Finishing: Bipolar Studio