Twitter: Big Tweets
Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account.
Twitter will showcase actual tweets from the account on light-up billboards in Times Square. The tweets aim to reflect the ‘lighter, more conversational nature’ of the Twitter brand, according to a press release.
Examples of tweets slated for broadcast include ‘Is this thing on?’ and ‘Who’s up?’ as well as a retweet of Stephen King’s assertion that ‘Grafitti is the Twitter of the streets’.