The Drum Awards Festival - Media

-d -h -min -sec

Client: Sun Lolly
Date: Jun 2021
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Danish ice lolly brand Sun Lolly has partnered with creative agency Twenty Agency to release the first emotional brand campaign in its more than 40-year history as a classic, unpretentious family treat synonymous with nostalgic childhood summers.

Under the creative platform and line ‘don’t be perfect, be present’, the campaign film tells a story of a father who does everything he can to make his daughter smile – no matter how silly it makes him look to the rest of the world. The film is accompanied by an original track titled ‘Fool for you’ by Anna Olivia, composed as an ode to parenthood and capturing the bittersweet emotions that define us from the moment we become parents and follow us through generations.

The campaign launches as a response to the growing trend of elaborate new treats entering the market and appearing on Instagram feeds, with six out of 10 parents saying they feel pressured to be the ‘perfect parent’ and live up to unrealistic ideals of parenthood portrayed in the media.


Client: Co-Ro A/S

Brand: Sun Lolly

Regional Marketing Manager: Mette Klitvang Mehlsen

Agency: Twenty Agency

CEO/ Client Lead: Thomas Bjerg

Creative Director: Farah Dib

Art Director: Lea Brisell

Agency Producer: August Rein

Production Assistant: Sebastian Bonde

Still Photgrapher: Rune Svenningsen

Production Company: Blonde Inc.

Director: Anders Bundgaard

Producer: Amanda Rosenkrantz

DOP: Jonas Berlin

1st. AC: Kasper Serup

Gaffer: Jonathan Kjærgaard

Set Design: Annette Riis Carstensen

Stylist: Laura Gasbjærg

Make-up: Julie Prødel

Prod. Assistants: Maika Malou, Sarah Mattar, Frida Karlsson