Danish ice lolly brand Sun Lolly has partnered with creative agency Twenty Agency to release the first emotional brand campaign in its more than 40-year history as a classic, unpretentious family treat synonymous with nostalgic childhood summers.
Under the creative platform and line ‘don’t be perfect, be present’, the campaign film tells a story of a father who does everything he can to make his daughter smile – no matter how silly it makes him look to the rest of the world. The film is accompanied by an original track titled ‘Fool for you’ by Anna Olivia, composed as an ode to parenthood and capturing the bittersweet emotions that define us from the moment we become parents and follow us through generations.
The campaign launches as a response to the growing trend of elaborate new treats entering the market and appearing on Instagram feeds, with six out of 10 parents saying they feel pressured to be the ‘perfect parent’ and live up to unrealistic ideals of parenthood portrayed in the media.
Client: Co-Ro A/S
Brand: Sun Lolly
Regional Marketing Manager: Mette Klitvang Mehlsen
Agency: Twenty Agency
CEO/ Client Lead: Thomas Bjerg
Creative Director: Farah Dib
Art Director: Lea Brisell
Agency Producer: August Rein
Production Assistant: Sebastian Bonde
Still Photgrapher: Rune Svenningsen
Production Company: Blonde Inc.
Director: Anders Bundgaard
Producer: Amanda Rosenkrantz
DOP: Jonas Berlin
1st. AC: Kasper Serup
Gaffer: Jonathan Kjærgaard
Set Design: Annette Riis Carstensen
Stylist: Laura Gasbjærg
Make-up: Julie Prødel
Prod. Assistants: Maika Malou, Sarah Mattar, Frida Karlsson