Intel and RSC: Reimagining Shakespeare by TwelveA.M.
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TwelveA.M's latest campaign set out to introduce the work of William Shakespeare to a millennial audience, through Intel and The RSC’s joint production of ‘The Tempest’ at the London's Barbican.
The atmospheric film is a dramatic reading that incorporates the story of ‘The Tempest’ in a new and engaging way. TwelveA.M paid homage to theme of the play with subtle camera and editing techniques, allowing spoken-word artist Suli Breaks to take front and centre.
The campaign increased awareness of the Tempest production amongst the target demographic. As a result, ticket sales increased by 18% and in addition, the film generated over 1M organic views in 3 days across social.
Credits
Creative Agency: TwelveA.M.
Creative Director: OJ Deady
Art Director: Natalie Bell
Strategist: Katie Shiffman
Producer: Sam Herbert
Director: OJ Deady
DoP: Paul McKay
Editor: Dan Hemmington
Colourist: Jon Dobson, The Wash
