The Drum Awards for Marketing - Extended Deadline

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Agency: TWELVE
Date: Oct 2018
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Cineworld, the nation’s leading cinema chain, is taking inspiration from the magic of Mary Poppins to create a truly magical Christmas campaign this year. The campaign launches with an advert that will premiere in cinemas on Thursday 1st November.

Produced by creative agency TWELVE and award-winning production company Pink Banana, the advert called “A Christmas Wish” weaves in the magic from Mary Poppins Returns which lands in Cineworld cinemas on the 21st December. Focusing on the story of two young children, reminiscent of Michael and Jane from the classic Disney film, it is a vivid portrayal of the power of wish-making as told through the eyes of children, who want nothing more than to give their parents a night out for two.