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Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts.

The activity marks the third consecutive year that Nescafé Azera and Twelve have worked with UCA students, following the success of the brand’s previous 'Azera by Design' campaigns. The collectable tins, available from mid June, will be sold in all four major supermarkets and available nationally across the UK.

Twelve developed the campaign to highlight the brand’s design credentials by bringing to life its support of promising young creative talent. Second year BA (Hons) Graphic Design students at the University for the Creative Arts were briefed to create a set of collectable coffee tins to feature on four variants. Students were briefed to create packaging designs that are inspired by the coffee-drinking occasion and evoke positivity.

The limited-edition tins will be promoted via a multichannel campaign that will run across online, social, video, print and in-store POS.

Credits

Derek Bain, creative director at Twelve

& Students from University for the Creative Arts