McDonald's: 40 Years of the Happy Meal by Turner Duckworth

Client: McDonald's
Date: Nov 2019
Your Vote
Overall Rating
Opps, please vote again
4 votes

Turner Duckworth, a global branding and design agency, has continued its partnership with fast food giant McDonald’s for a new campaign that may remind many of their childhoods.

'40 Years of the Happy Meal' celebrates nostalgia and the Happy Meal box, which is front and center all throughout the campaign — from the logo itself, to a playful question mark that sparks conversation and intrigue, to the posters that take viewers on a journey through the years, to the iconic red box decorated in stickers from the most popular toys of the past 40 years.

The campaign also acts as a reveal of the new Happy Meal global visual identity developed by Turner Duckworth. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands.

The new designs for the Happy Meal box, along with retro toys, is in McDonald’s restaurants worldwide now.


Turner Duckworth


Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.