Turner Duckworth, a global branding and design agency, has continued its partnership with fast food giant McDonald’s for a new campaign that may remind many of their childhoods.
'40 Years of the Happy Meal' celebrates nostalgia and the Happy Meal box, which is front and center all throughout the campaign — from the logo itself, to a playful question mark that sparks conversation and intrigue, to the posters that take viewers on a journey through the years, to the iconic red box decorated in stickers from the most popular toys of the past 40 years.
The campaign also acts as a reveal of the new Happy Meal global visual identity developed by Turner Duckworth. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands.
The new designs for the Happy Meal box, along with retro toys, is in McDonald’s restaurants worldwide now.